The Baby Box doesn't target at particular part group of society. It's about starting the parenting journey on an even level playing field and not excluding anyone,' Ms Lucas said.
It's not just about the box - each of them contain a firm foam mattress and baby goods inside such as a sleeping sack, onesies, teethers, bath supplies, and organic wash and burp clothes.
'Everything that we put into the box has a purpose, we done a lot of research behind our products to help facilitate the need for the need of the community,' she said.
Ms Lucas said she has had an overwhelmingly positive response from parents who have the box, which are available online starting from AUD$99.